Topical Authority SEO
Entity-based strategies aligned with MUM & BERT to make your site the definitive resource in your niche.

8+ years helping brands in Pakistan, China, UAE, UK, USA & Canada grow organic traffic through entity-based SEO and BERT/MUM-aligned content.
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Years of Experience
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Global Clients
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Niche Sites
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Avg Traffic Growth
What I do
Entity-based strategies aligned with MUM & BERT to make your site the definitive resource in your niche.
Core Web Vitals, schema markup, crawl optimisation, and structured data — the invisible engine of organic growth.
NLP-optimised content silos and semantic keyword clustering that convert readers into customers.
SEO-first websites built with WordPress, Shopify & Next.js — fast, crawlable, and conversion-ready from day one.
Proven results
Security Services · Canada
3× organic page views
within 12 months
Security Services · Canada
+50% organic traffic
within 6 months
eCommerce · Pakistan
Crawl coverage +40%
after architecture redesign
About
I'm Muhammad Amir — an SEO Specialist & Consultant based in Lahore with 8+ years running campaigns across Pakistan, UAE, UK and Canada. I take on select consulting projects alongside my agency work, helping service businesses, eCommerce brands, and niche content sites rank where it matters most: page one.
My methodology is built on entity-based SEO aligned with how Google's MUM and BERT models understand content — not shortcuts, not tricks.
Full story